Success Factors In Managing Of International Conferences In Sri Lanka
Abstract
This study intends to recognize success factors in the managing of international conferences in Sri Lanka. Special emphasis was given to understand the relative usefulness of those working in conference management. The seven hypotheses of the study were formulated based on the conceptual model comprised from seven independent variables. A quantitative online survey questionnaire was used to obtain data from the respondents: professional conference organizers. Hypotheses were tested using statistical methods of regression analysis and one-way ANOVA analysis utilizing SPSS 16.0. All hypotheses were proven by the analyses. Six important success factors and one less important success factor in managing international conferences in Sri Lanka were identified by this study. Stakeholder commitment and attitude, availability of competent human resources, marketing & promotion, financial management, techniques of project management, co-operation and communication among stakeholders are important success factors while leadership is the only less important factor. Stakeholder commitment and attitude was recognized as the most useful determinant for the success of international conferences of Sri Lanka in this context. It was concluded that human factors are more important than technical factors as success factors.
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Key Words: Event Management, Event Tourism, Success Factors, MICE tourism, Conference Studies
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