DESIGNING THE BACHELOR OF SCIENCE IN EVENTS MANAGEMENT CURRICULUM IN THE PHILIPPINES: A CONCEPTUAL FRAMEWORK

Authors

  • Karen Fernandez IMUS Institute of Science & Technology

Abstract

The growth of the event management industry in Asia is well documented, but few degree programs are offered by Asian universities.  In the Philippines, there are no existing degree programs in events management although there is a professional certification course offered by the Technical Education Skills Authority (TESDA).  This research will focus on the development of an undergraduate course in event management and the rationale for the design of the curriculum.

 

Keywords: event management, undergraduate degree program

Author Biography

Karen Fernandez, IMUS Institute of Science & Technology

Vice President

Research & International

References

Getz, D. (2007). Event studies: Theory, research, and policy for planned events. Oxford: Elsevier.

Kang, Y.S., Wu, C., & Gould, R. (2005). An exploratory study: Student’s perceptions of academic faculty and industry practitioner instructions. Journal of Hospitality, Leisure, Sport, and Tourism Education, 4 (2), 44-53.

Downloads

Published

2019-08-01

Issue

Vol. 1 No. 1 (2019): Asia Pacific International Events Management Journal

Section

Articles